Using Technology to Help Your Business Work Smarter…Not Harder

29 Jun 2017
Matt Nash, South Niagara Account Manager, AOS Group
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As the saying goes, if you can’t beat ’em, join ’em! If you’re a small to medium-sized business finding it hard to stay competitive, relevant and more productive in this fast pace digital world, maybe it’s time to start using technology to your advantage. If going digital scares you and your staff don’t worry, transitioning can be painless and easy to do for even the technologically-challenged. Using technology to help with your office’s inefficiencies will allow you to work smarter and not harder, giving you more time back in your day and more time to be profitable.

For starters, social media websites such as Facebook, Twitter and YouTube will give your business 24/7 visibility outside of your normal operating hours. For example, Facebook’s sophisticated online marketing platform is a great way to promote your business’ latest offerings, sales and events. For as low as $4.00 your Facebook advertisement can reach as many as 1,400 potential customers locally within your target demographic. Facebook makes scheduling your posts for certain days of the week at prime time hours easy to do. Only 10 minutes of work on this social media website will give you the most bang for your buck, giving your company more visibility, generating more sales!

Another way to get you and your business up-to-date with the times is by upgrading your office technology. I have helped many of my clients see the light with the new Xerox VersaLink and AltaLink series of multifunctional devices. Gone are the days when a printer is only used as a printer. Xerox’s ConnectKey platform (operating system) gives users more productivity and customizability than ever before. Take advantage of the Xerox App Gallery and download, scan and print from Dropbox, Office 365, Google Drive and more!

Tired of manually archiving files and documents? Spending too much time and money on retrieving documents offsite? The Xerox App Studio allows you to create customized apps to meet your workflows needs. Using document management software you can now scan and digitize records using a Xerox ConnectKey-enabled device. Employees now gain immediate, secure access to digital documents using their IDs. Multiple users can now access the same updated document simultaneously, streamlining workflow. Records are replicated in the cloud for disaster recovery, offering 99% uptime and access anywhere in the world. Office technology now makes improving what once used to be a daunting task to something that is time-effective and effortless.

This is the future of work. The digital world is not going anywhere, only increasing everyday. Start allowing the technology to work for you, not you working for it. The truth is, change won’t happen overnight. However, this short-term learning curve will provide you and your office increased productivity, profitability and peace-of-mind.

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